©2019 Agencia

Primary Care Direct

Helping GP Practices to flourish

The Challenge

The local GP Federation, Safecare Network, required extra support both on and offline, so that they could maximise the performance of their business both internally and externally. They reached out to Primary Care Direct to provide a solution.

  • Develop a new & interactive website.
  • Include online community tools for 19 affiliated practices.
  • Refresh & redevelop governance arrangements and policies for internal purposes.

The Action

Agencia created ‘Primary Care Direct’ as a service which provides essential support to GP practices via a consortium of professional services member organisations. This includes wide ranging subject areas such as Business Management, Finance, Employment Law, Tender Management, Workforce Development, Change Management, HR and Organisational Development.

Getting online
In this case, along with consortium member, Pinx Creative, Primary Care Direct developed a website which accommodated the initial requests. A Members Only forum was included, to allow practices to discuss issues and problem solve which were relevant to themselves. What’s more is that this could now be done in a confidential, safe and secure environment. Furthermore, a suite of over 125 policies and procedures were incorporated, so that practices could access the most up to date and legally compliant policies in an instance. Finally, a news section was added to ensure all GP practices could stay in touch with industry updates and ongoings.

Addressing Key Information
On top of a new online platform, reviewing and re-writing the Federation’s governance arrangements and structures gave them a real refresh. Alongside this, other key policies such as: Complaints, Equality and Diversity, Health and Safety, Information Governance and Safeguarding Policies were also addressed and reformed, at the same time as creating a staff handbook for HR policies.

Support & Guidance
Providing assistance with the work carried out is just as important. By supporting the Business Manager and offering guidance, so that they were equipped with the tools to continue updating the website and policies, was the final piece of the jigsaw.

Consortium Support
Primary Care Direct are fortunate enough to benefit from a consortium of loyal and dedicated members, who each contribute to the successes of what has been accomplished so far.

  • Capsticks: A specialist health and social care law firm.
  • BHPA: Leading independent firm of Chartered Accountants.
  • DKJ: A company who offer a wide range of business support services.
  • Pinx Creative: A flexible marketing and events businesses.
  • Agencia: Agencia are trailblazers in making sustainable change happen.

The Results

Primary Care Direct installed a new found confidence in the staff at Safecare Network and their affiliated practices, by providing them with renewed and accurate information as well as a platform to share and discuss experiences.

  • Renewed confidence in policies and procedures
  • Accessible online platform for ‘off the shelf’ information
  • Communal forum to improve practice communication across the network

“I’ve enjoyed a really good relationship with the Primary Care Direct service. I’m impressed that Agencia have a very good understanding of Primary Care.”

Nicki Leake, Safecare Network Manager

“GP practices are well placed to take advantage of significant commercial opportunities, particularly from CCG’s, Local Authorities and a variety of other funders. However, faced with a need to respond and mobilise quickly to invitations to tender and implementing new services successfully won, many Practices have turned to Primary Care Direct for technical or short term capacity support. Primary Care Direct has been designed with the input of GP Practices themselves, and launched to ensure GP Practices have all the support they need to thrive in today’s healthcare commissioning environment.”

Agencia’s Managing Director, Helen Gibson


GP Federation




Safecare Network

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